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Dr Shock MD PhD
Dating sites as well as social networking sites have search options. In the case of dating sites were people can look for interpersonal romantic relationships these search options deliver more options to search and more possible partners. More options with searching often are accompanied by excessive searching and decreasing the quality of the choices.
In short: having more possible partners increases the searches instead of helping to decide based on the first search, “more means worse effect” it’s also called. The proposed mechanism behind this effect is: a large set of options may increase cognitive load, leading individuals to make mistakes. Moreover, reducing the cognitive resources by more searches due to cognitive load the searcher may be less likely to ignore irrelevant information and is more easily distracted by characteristics that were not that important in the beginning.
I know this effect from searching literature on PubMed, if not focusing I might end up with articles completely out of focus of the subject, like chocolate instead of ECT.
This topic has recently been studied and published. …