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Science For SEO Partial
Personalize everything!
Google announced this week that they would start personalising search results, even for users that are not signed into a Google service at the time. It has caused a consistent flow of posts from the blogosphere and quite a lot of comments as well which show that there is a gap in knowledge at some level. Personalisation is not a new concept, it’s been in research for quite some years and there is plenty of literature available on the subject. Unfortunately I don;t have time to sum these up into a handy post for you but I do have time to drop you this handy list of papers that are freely available for your perusal. They are all recent and all free and the aim here is to get a better grasp of what personalization really is and how it works. I’ve read in few comments things along the lines of “If you happen to be interested in bananas one day then after that all your results will be about bananas” – well that’s just nuts isn’t it 
The following papers cover all sorts of aspects and I selected these because if you read them all you get a general overview of what is possible at this time and what is of interest as well (If you an ACM or IEEE member you will have access to some pretty awesome papers not listed here but I wanted to make this list accessible to all):